How to Control the Narrative

Ever hear that business is “all about relationships”? That statement drives me nuts because it’s only partially true.
Relationships aren’t the end goal. They’re the means to controlling the narrative.
In this episode, I break down how controlling the narrative works in sales, management, and exit planning. Learn how to set clear expectations, create the right moments for decisions, and establish the path forward one bite at a time.
Visit trstimson.com for more resources.
About Tom Stimson
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.



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