The words you use every day are costing you money. “Rental” tells buyers to shop around. “Labor” makes your team sound replaceable. “Markup” is fools math. And “closing deals” is a fiction in an industry where nothing stays final.

These aren’t harmless habits. They’re profit leaks hiding in plain sight.

Listen to this week’s episode and learn the 10 common words undermining your value, why they’re so dangerous, and what to say instead. Your vocabulary is either building your business or devaluing it. Time to find out which.

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