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How to Pivot in an Unpredictable Industry
Strategies for developing effective business pivots while faced with erratic market conditions in the Live Events Industry.
This episode focuses on the importance of transformation and how that ties in to the results that will keep you on the right path.
The question is not, "When will things get back to normal?" The question is whether waiting is the right choice. The pandemic has rewritten the rules of strategy. Our job is to decipher those rules, so we can play the game better.
My most important takeaways are:
- You must survive in order to stabilize and stabilize in order to thrive.
- You can wait for better times once you have stabilized, but you have the option to pivot for faster results.
- If you choose to pivot, there are four paths to consider.
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