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Does your business grow or decline seemingly outside of your control?
Do you wonder whether there will be any profit left at the end of the year?
Is success something you hope for, or are you actually doing the things that cause success to happen?
The idea of "intentionally" accomplishing a goal versus accidental success (or failure) is an important theme in discussions with prospects and clients. I want to instill the expectation that your goals will be met if you have someone that helps you protect that intent with advice, best practices, fresh approaches, and the occasional intervention.
Make a plan so you can change it. Don’t change the goal, change your path.
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.