Webinar Replay – Reconnect Cost, Price, and Proift

Reconnect cost, price, and profit

Take the Headache Out of Selling on Price Alone

Watch this webinar to learn how to maintain the connect between cost, price, and profit so you never have to sell on price again. Take control of your growth and make money even when business is slow.

1. Everyone’s cost basis is different. What other people charge matters, but only to the customer. The more you focus on the customer, the less your fuzzy math is an obstacle

2. In order to get our heads around pricing we often turn to our accountants and bookkeepers who bring us a very accounting solution – factor overhead into pricing or at least our margin expectations (we call this BURDEN). We try to make every order a mini p&l which further confuses the issue.

3. We sell value. Price is a tool. If something was truly free to you, would you give it to the customer? You might lower the price out of GUILT but that is not why we are in business. Pricing according to what is fair is not a business choice. It’s human but wouldn’t be smarter to understand where price comes from?

Not sure how to start? Schedule a call with Tom to get started!

Schedule a Call with Tom