We take retail pricing for granted in the rental industry, and it shows. The history of rental rates in Live Events has often followed a nonsensical path, creating countless problems in profitability, value perception, and customer retention.
If you’re accustomed to selling from a retail price list and applying a discount to reach the negotiated price, then you need to watch this webinar.
- If no two companies use the same prices or pricing strategy, why be attached to your current pricing scheme?
- If your estimating math is fundamentally wrong, who absorbs that mistake?
- Do your estimating math and your customer’s proposal math need to be the same? Why?!
Exactly. We need a method of estimating projects that’s as strong as our ability to execute the job, so we can sell at higher value, with less scope creep.
In this Intentional Success® Webinar, your host, Tom Stimson, teaches you why selling from cost is the only pricing strategy you’ll ever need.
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