Selling From Cost Will Transform Your Business

We take retail pricing for granted in the rental industry, and it shows. The history of rental rates in Live Events has often followed a nonsensical path, creating countless problems in profitability, value perception, and customer retention.

If you’re accustomed to selling from a retail price list and applying a discount to reach the negotiated price, then you need to watch this webinar.


  • If no two companies use the same prices or pricing strategy, why be attached to your current pricing scheme?
  • If your estimating math is fundamentally wrong, who absorbs that mistake?
  • Do your estimating math and your customer’s proposal math need to be the same? Why?!


Exactly. We need a method of estimating projects that’s as strong as our ability to execute the job, so we can sell at higher value, with less scope creep.

In this Intentional Success® Webinar, your host, Tom Stimson, teaches you why selling from cost is the only pricing strategy you’ll ever need.

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