A young owner called me recently, driving back from covering a sick call on his own show. After reading my books, he realized his job isn’t to do shows. His job is to get shows done.

Doing shows means throwing equipment and bodies at problems. Getting shows done means you’re the expert, you own the right gear, and you focus on ideal clients.

Listen to this week’s episode and learn why companies that get shows done make real profit while companies doing shows just make noise.

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