We’re all accidental entrepreneurs who fell into this business backwards. Most of us are still pricing like we’re freelancers with gear instead of businesses that deliver outcomes.

In this episode, I explore the trap of thinking that owning more equipment and hiring more people will reduce your costs so you can “charge less and win more jobs.”

Learn what successful AV business owners know: stop selling gear and bodies, price on value instead of rental rates, and focus on replacement cost plus margin. I explain why the pricing model that got you here won’t get you where you want to go — and how to build a business that’s as intentional as you are.

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