Finally, an easy-to-read, commonsense explanation and approach to digital marketing in business today! Tom Stimson goes right to the fundamental essence of marketing, and ultimately sales, that makes this book as relevant to a startup as it to a company with a full complement of marketing resources. Appropriately named, Demand is a must read for every owner, marketing team and sales manager who desires to create or refine a digital marketing strategy that works, increases demand and aligns the right customers with the unique services your company offers.

As a small business owner in the event industry, it came at a perfect time as this pandemic has turned our industry up on its end. Demand has opened my eyes to ways in which I can make sure my company is staying relevant. By reading this book and taking copious notes I have been able to plan strategic moves to help fill my funnel with the clients that make my business fun, worthwhile, and profitable.

Throughout my career I’ve been in dozens of conversations like this: “If we only had enough clients we wouldn’t have to (fill in the blank)”…and then we’d name all of the possibilities if we could only attract the clients who were best suited for us.

But we didn’t know where to begin and by reading Demand, I now understand the marketing strategies and tactics available to help build a successful sales funnel. Tom Stimson provides business leaders with a clear, direct path to generating an over-supply of prospects to support the goal of being selective and focusing on the prospects who best fit the business.

Demand would be a great book club read for a leadership team who’s skeptical about marketing’s connection to sales success, or struggling to “figure out” how to ensure their marketing creates impact.

Demand is a welcoming, quick read that cuts through the clutter to help leaders maximize their sales funnels and supercharge their marketing. Well worth your time!

Demand will become the text book for my sales staff. I’ve made this incorrect assumption that our Sales team understood the funnel simply because we refer to it every day. Demand is the clearest way to explain the intention behind the funnel. It walks you through each step on how to create value for your target customer/client, while simultaneously giving you step by step, realistic direction on how to set up your own digital marketing infrastructure. It pulls back the curtain on Digital Oz, and explains how all of us are capable of engaging with our prospects in a meaningful way which science tells us always results in real hawwwt leads. That’s not a typo. That’s how I talk when I’m excited. Like a hockey player from Boston.

Tom Stimson has created the perfect step-by-step guide for marketers and non-marketers alike! The story-based, real world strategies in this book are easy for busy owners to understand, implement, and eventually simply oversee. Best of all, if you’re already familiar with Tom’s strategies, the clear processes in this book will begin creating intentional outcomes in no time.

Tom Stimson’s Demand is a highly accessible guide for the leadership teams of the SMB. He provides the reader with multiple aha moments, defined strategies to get into action, and clear next steps that are quick and easy to implement. My favorite sections amplify the importance of creating value at the right times and in the right ways throughout the sales funnel.