The other day, I wanted a breakfast taco but ended up in a Salvadoran restaurant where nobody spoke English. That’s how your clients feel when you throw operational jargon at them.

Most AV companies translate in the wrong direction, forcing customers to learn their language instead of the other way around. Your clients don’t care about rigging points. They care about their event going smoothly.

Listen to this week’s episode and learn why the best salespeople translate FROM client speak TO operational language.

Visit trstimson.com for more resources.

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