How many times have your customers told you, “I’ll make it up to you on the next one”? If they’re really customers (not clients), there’s no guarantee there will BE a next one.

When a client needs a favor on pricing, you look at their $950,000 in other business and say yes. When a customer makes the same request, you’d better check your warehouse first.

Listen to this week’s episode and learn why treating every buyer the same costs you serious profit… and why you need different people managing clients versus customers.

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