Never Treat a Client Like a Customer

Walked away from a huge opportunity because you were “too busy”? You just treated a potential client like a disposable customer.
Customers shop around every time. Clients assume they’re hiring you. Most of you are bending over backwards for the wrong ones.
Listen to this week’s episode and learn why confusing customers with clients is killing your profit… and why that one-comma account doesn’t deserve the same treatment as your million-dollar client.
Visit trstimson.com for more resources.
About Tom Stimson
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.



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