You may not be tired of excuses, but I am. Here’s what I am talking about: Business is up, but your margins are shrinking. Longtime clients are much less profitable than new clients. Major projects suck up all your resources but deliver very low margins. In general, you are afraid that if you change anything about pricing, clients will leave you. If I say, “You need to stop selling on price!” What is your response? Does it begin with, “But…” This week’s blog is will improve your margins just by osmosis. Imagine what you could do if you diligently applied these recommendations?
