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Strategy
What Are You Using Your Warehouse For?
As our world continues to reopen from the pandemic, we're beginning to see “normal” business come back.  You remember… the...
Strategy
Are You Interested in the Journey or Trajectory of Your Business?
As an entrepreneur, you’re constantly facing new challenges in the lifecycle of your business.  Getting your company off the ground...
Strategy
How to Identify Your Perfect Customer by Name
Could you answer the question, “What is your perfect customer's name?” off the top of your head? If not, you could be repelling the customers you should be trying to attract, serve, and retain. It may sound like something straight out of a Marketing 101 course, but we all need to be reminded that clearly identifying your perfect customer is an essential component of growing your business. Your entire business — not just your marketing.
Strategy
Upgrade Your Relationship with Change
Change for change’s sake is a waste of resources. Change with a purpose? Bring it on. This week's blog is about change, which may not be what you or your team wants to hear today, but you will be glad you read this.
Strategy
What Do Owners Want for Their Businesses NOW?
Over the past decade I have learned a lot about what it means to own a business, how business owners...
Strategy
Creative Strategy in the Next Normal
Sometimes we’re just stuck. We can’t see a way through many of the obstacles in front of us. We feel like our minds are spinning... like a stalled computer. We know there’s a pathway out of this pandemic into the new normal, but we can’t seem to move past the spinning color wheel and onto the next great thing. If you’re stuck, it’s time to get out of your day-to-day brain and figure out how to creatively solve the problems in front of you. To do so, you need a strategy.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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