Strategy
Strategy
Own the next call
A customer conversation is part of a series of events. Moving forward is what makes the next conversation valuable for...

Strategy
A Framework for Asking Better Questions
In 2020, stay-at-home orders had a surprising impact on road traffic. For months on end, highways felt eerily empty. Over...

Strategy
More Than Theory: How To Apply Your Strategy to Practical Areas of Your Business
In my last post, Why Sticking to a Strategy Is More Important Than Choosing One, I introduced you to The...

Strategy
Why Sticking to a Strategy Is More Important Than Choosing One
It’s not uncommon for me to get a call from a business owner who says they need a new business...

