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Sales
A scale drawn in white on a blue background balances the words price and value on either side, value holding more weight.
Sales
Do You Know Why Your Customers Are Afraid to Do Business With You?
Discover the art of delivering value beyond price in the buying process, and learn how to build trust to close the best deal possible.
A close up of a pen, a calculator, and the line items on an invoice represents an updated pricing strategy.
Sales, Strategy
Pricing Has Always Been a Shell Game
Still using the same old pricing strategy? Learn why yesterday’s pricing needs an upgrade for today’s market, plus how to handle pushback when it happens.
An AV production owner and an agency owner work together in an office in a value-based partnership.
Sales
Agencies Are Always Top of the Food Chain — Where Does That Leave You?
Discover what agencies are looking for and strategic tips to become their preferred production partner. Shift from price wars to selling value effectively!
Sales
What the Pandemic Re-Taught Us About Making Money
In Episode 3 of the Intentional Success Podcast, I discuss breaking free from the rental mentality of the past 20 years and focusing on project worth instead of costs.
Two businesspeople point at a graph, learning about the differences between a quote and a proposal.
Sales
What’s the Difference Between a Quote and a Proposal? 
Do you know when to use a quote or proposal with customers? Learn more about the differences between these two tools, and how they can be used effectively.
The word “value” sits above its definition, in which a green highlighter accents the word “worth.”
Sales
What Does Value Actually Mean?
Do you know what your customer values, or do you just think you know? Learn how to frame your value proposition in a way that resonates.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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