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Sales
Sales
You Can’t Win. So Now What?
The sales meeting started like this, “We aren’t going to make our sales goal because we lost this big job....
Sales
Overcoming Single Level Objections
There is a reason that automobiles have a reverse gear. Sometimes you have moved as far forward as you can...
Sales
When Life Is Television
The TV series Mad Men is about people in the advertising business in the 1960’s, and the main character Don...
Sales
What to Do Now That Your Proposal Is a Commodity
One of the key concerns of the sales team I advise is the increase in projects requiring multiple bidders. As...
Sales
The Biggest Myth About Negotiating
The Biggest Myth About Negotiating Even in a point of purchase decision at a convenience store, a negotiation is taking...
Sales
Customer Buying Styles
What do you really know about a potential buyer? Does your qualification process only consider the types of projects and...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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