Sales
Sales
Rethinking Sales and Delivery Process
Consider this, if you could generate a complete design and cost estimate with the push of a button and only...
Sales
My Five Top Salesmanship Tips for Owner-Operators
When I ask, what prompted you to start your AV business? The answer I hear most often is, “I started this company because people wanted my expertise.” They will quickly add, “I was never trained in business. I don’t think of myself as a salesperson.” Designer, programmer, technician, visionary, or specialist – small business owners are typically everything other than a salesperson. Yet, every business owner I have worked with is by far the best salesperson in their company.
Sales
Getting in Front of the RFP
In this podcast, Tom Stimson talks about rethinking how you approach the RFPs that come your way, and how it...
Sales
Changing the Customer Conversation
I have been saying for many years that we have to sell the end result and not the plan. That...
