Marketing
Marketing
The 3 Marketing Best Practices Every AV Company Needs
Even if you didn’t have to do it before, you HAVE to do marketing now. You’re now in an era where marketing is a must...unless you want your company to flatline.
Business is always about growing and being more profitable. And I don’t have a formula anymore that allows you to grow and be profitable without good marketing.
How do we move from waiting for the phone to ring to being intentionally attractive? Look in the mirror. The first sale is to yourself.
Let's change your mindset.
Marketing
The 4 Truths of Branding
It’s 2019. We’re all in marketing now. The tools we have at our fingertips — from social media to email to advertising to webinars — make us all broadcasters.
How and what you broadcast will affect your brand.
Marketing
How to Use Your (Unknown) Expertise to Develop Your Brand
Being a true expert isn’t about knowing everything. Being an expert is knowing a lot about one thing.
And the truth is… You are already an expert. I guarantee it.
Marketing
Getting Ahead of Customer Expectations
Two weeks ago, I re-shared a popular blog calling out how snobbish we can be about sales opportunities. Someone then reminded me that there was a follow-up to that blog and asked would I share that?
Marketing
$5000 Marketing Challenge
Sustained marketing is hard. Not all of us can do it. We lack time, resources, or inclination. However, small efforts will pay off - and they are better than nothing. If you do nothing, well...nothing happens.
Except it's worse than that.
Marketing
The Perfect Customer Ruins Good Enough
When it comes to finding the perfect customer, what we all need is one key non-negotiable quality.
Without that key quality, you will spend too much time, money, and brand capital wasted on chasing imperfect, unsatisfying, and unfulfilling buyers using resources that could be developing ideal customers.
Trust me. I have done it. It's not worth it.