Marketing
Marketing
Abundance Represents True Success
Truth #1: Revenue is good.
Truth #2: Not all revenue is good.
These conflicting truths teach a valuable lesson we must learn if we want to be successful in business. True success doesn’t come from meeting our budget goals — it comes from having enough opportunities to refuse the ones that don’t make sense.
That’s because the goal isn’t just generating revenue. The goal is generating abundance. Here’s what I mean...
Marketing
How to Identify Your Competitive Advantage
Every owner, manager, and salesperson should know their competitive advantage.
You should know what you offer the client that surpasses what they find elsewhere. You should know why customers choose to do business with you, not your competitor. You should know why you’re worth your client’s time and money.
But what if you don’t?
Marketing
Why You Should Kill Your Great Ideas
Not every idea is worth acting on… even if it’s a great idea.
When my clients pitch favorite new ideas to me, my first thought is usually, “How can I stop this?”
No, I’m not out to get them. I want them to succeed. But sometimes, it’s our best ideas that stop us from taking the action needed to reach our goals.
Marketing
How to Solidify Your Expert Status to Grow Your AV Business
Are you an expert?
Says who?
There are ways to take something simple you already know how to do and turn it into expertise that applies to your business.
But many of you are already experts. You have a niche in your field. You know a lot about an area of study. You’ve done your research and built experience.
But who is calling you an “expert”?
Marketing
Your Target Customer Isn’t Who You Think It Is
One of the very first questions I ask any business I work with is “Who are your target customers?”
Fairly basic, straightforward question, right?
Well, it may not surprise you, but the answers I usually get aren’t always accurate.
Marketing
The AV Website Checklist (for Attracting More Intelligent, Less Price-Sensitive Customers)
To attract the right customers, you want a website that sets the stage for a successful business relationship. Your website should show you as the expert who solves the problems your target customers have been facing.
There’s a good chance your current website doesn’t do that.