“I hate marketing.” My client said these words to me in a meeting about rejuvenating their sales pipeline.
How would you prefer to do this? I asked.
“I don’t know, I just want to have an honest conversation. The rest of this doesn’t seem genuine.”
Weeks later I asked him, “How many honest conversations have you managed to have since we last spoke?”
You can guess what his answer was. My client’s ideal prospect might be looking for him. The problem is, they are going to find someone else first.
Thus begins an unhealthy pattern.