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Management
Management, Sales
How to Leverage Your Cost Leadership Advantage
I don't often talk about how to get your price down. I'm more of a 'how to get more money out of your target customer' kind of coach. However, some of my followers are cost leaders and sometimes they need to leverage that advantage. Too often we conflate our cost with price. There is a correlation: If your costs are higher so must your price be. But never forget that... The marketplace sets the price for most of us.
Management
Managing Downtime for More Uptime
Most of my clients have predictably busy and slow seasons. Of course they would prefer to have steady business year-round with no timing conflicts, but I will write a fantasy blog another time. Today I want to expose an opportunity many companies are missing. It begins with a change in mindset: There are no slow months.
Management
Three Budgets You Can’t Ignore
If you call me or any other business advisor for advice, sometime in that first 30 minutes you are going to express concern about a business outcome and we are going to ask you about the relevant budget. It's OK to say you don't have a budget if you don't. You are not alone.
Management
Implement Dynamic Pricing – Now
When you factor in capacity, timing, and cash flow - no two companies will ever have an identical cost basis. So why do we focus so much energy on price?
Management
Five Habits That Will Recession-Proof Your Business
No one is really talking about it yet outside of the financial planning circles, but it is not a secret: There is a Recession coming and it is going to sting because we have had it so good for so long! How soon? How big? How long?
Management
The Myth of Career Advancement
A couple of years ago I did a webinar called "The Ten Myths That Are Hurting Your Business." It was probably one of the most poignant webinars I ever did and I still receive comments from clients about a "myth" they are living. I want to expand on one myth in particular because with today's low unemployment and strong economy, employee retention and advancement are more important than ever.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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