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Management
Management
Why Your AV Salespeople Don’t Have to Come From the AV Industry
You’re trying to find a new salesperson, but you can’t seem to find anyone with an AV background. You hoped to hire someone with 5-10 years industry experience, preferably in a company “exactly like yours.” After all, it will cut down your training and they’ll be able to get to work ASAP. Is that really too much to ask? Yes.
Management
Why Having Fun Matters to Your Business
Do you have fun in your business? Is there laughter? Do employees enjoy what they do? How are your relationships with your suppliers? Do your customers enjoy working with you? The idea of “fun” comes up a lot in business discussions now, particularly since Google established a unique approach to business culture. They’ve set a high bar for fun in their company by encouraging employees to work how and when they like, use nap pods, and play games when they need a mental break.
Management
What NOT to Include When Creating Job Descriptions
Maybe writing detailed job descriptions sounds like a good idea, but most job descriptions have one crucial flaw: they include too many details. Job descriptions are not the place to explain the nuanced tasks you expect from your employees. In fact, the more detailed you make a job description, the more No’s you actually generate in an employee. It’s time to reevaluate the way we approach job descriptions. Don’t focus on the details — here’s what to do instead.
Management
How to Choose and Manage the Perfect Sales Manager
Not every company needs a sales manager, but some companies will never grow without one. Determining if your organization needs to change (or add) sales management depends on how effectively your business runs. I’ve seen companies with two salespeople that need a manager. I’ve seen companies with 15 salespeople that didn’t need one.
Management
How to Acquire and Grow Your Dream Team
Is having a “dream team” a realistic goal for your company? Imagine employing only the people who work hard, know their craft, and contribute to the team in a positive way. These aren’t just great people — they’re people who are great at what they do. Who wouldn’t want to have a dream team working to advance their business? Is the “dream team” idea too good to be true... or is it actually possible?
Management
3 Steps to Falling in Love with Your Business Again
Coaching business owners can feel a lot like marriage counseling. I get the frustrations. I know what it’s like to be an owner who wakes up and thinks, “I don’t want to do this job anymore. I don’t like my choices and feel constrained by my options.” Often these difficulties and the lack of motivation creep in because we’ve stopped loving the business like we used to. But that doesn’t mean it’s time to give up on the company.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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