Creativity is in short supply — especially in the AV business.
We engineer, work systems, and follow protocol. And in the midst of that, it’s really hard to be creative.
In fact, that’s why a lot of AV companies bring me in for a consultation — they need a creative perspective. People ask me to help them work through their challenges, review their proposals, and weigh in on their opportunities because I bring a lot of creative ideas.
So, what’s the secret to my creativity?