All Topics
Marketing
Getting Ahead of Customer Expectations
Two weeks ago, I re-shared a popular blog calling out how snobbish we can be about sales opportunities. Someone then reminded me that there was a follow-up to that blog and asked would I share that?
Management
Hire Faster, Hire Smarter
When you operate a growing business, you quickly learn how important it is to hire really great people. In fact, next to cash flow, that is probably the most important job you have as an owner.
Where do you find awesome employees?
If you are like me, you want to hire the first person that presents themselves reasonably well and get back to work. The real "interview" is on-the-job.
Marketing
$5000 Marketing Challenge
Sustained marketing is hard. Not all of us can do it. We lack time, resources, or inclination. However, small efforts will pay off - and they are better than nothing. If you do nothing, well...nothing happens.
Except it's worse than that.
Strategy
Coveting Your Client’s Client
Who's your ideal client? If you plan on describing someone in the C-Suite of Fortune a 500 company, let me...
Management,
Operations
Make Employee Reviews the Highlight of Your Year
Employee Reviews are no one's core competency in small business. They can be time-consuming, sometimes awkward, and potentially polarizing. Done well, reviews can help your team grow, make you a better manager, and enhance company culture. Done poorly? I have seen good employees quit on the spot, dedicated employees give up, and poor employees continue to wreak havoc on your business.
Management,
Sales
How to Leverage Your Cost Leadership Advantage
I don't often talk about how to get your price down. I'm more of a 'how to get more money out of your target customer' kind of coach. However, some of my followers are cost leaders and sometimes they need to leverage that advantage.
Too often we conflate our cost with price. There is a correlation: If your costs are higher so must your price be. But never forget that...
The marketplace sets the price for most of us.