The spirit of Intentional Success® is knowing what to ignore. I find that there are only three things business owners need to personally focus on: First, they need to identify clear, achievable business goals for themselves and share them with the team. Revenue and profit are not goals, they are measurements. The right goals will eliminate distractions keep you from wandering. Second, owners must define the ideal customer. The energy wasted on quantity over quality is undermining your goals. Third, tools are not luxuries; they are the means to an end. Gather the right resources and combine them with clear goals and ideal customers and you have the formula for Intentional Success®.
Intentional Success® is the shortest distance between where you are and where you want to be. It means not settling for the success that is left over at the end of the year. Define what success means to you, then change your actions not your goals. We accomplish this by eliminating the “noise” that permeates most business thinking. This means moving beyond ideas, simplifying strategy, and taking actions that have a direct connection to desired results.