Universal Growth Plan: More Opportunities at Higher Fees for Less Cost

The great thing about being in the midst of a strong business cycle is that you can focus on the future instead of dwelling on the present (or worse, the past). The bad part is that we all know that economies cycle up and down. After we have enjoyed a bit of success, we start to worry. I was thinking about this while sitting in traffic the other day. Why do some people weave in...

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Everything Must Go!

It just struck me as funny the other day when I saw a “Going Out of Business – Everything Must Go” sign on a store that sells used CD’s/DVDs. Shouldn’t they have announced that their inventory was for sale sooner? Everything Must Go Boxes Overstock Inventory Store Closing SaleThe only marketing or advertising I have ever seen for the little shop is this fresh Going Out of Business sign. What they really needed was a...

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Lure of the Big Customer

Which would you rather have? A one million dollar new customer or ten one hundred thousand dollar new customers? Careful what you wish for. Of course this is an unfair question, but one I have to ask all too often. Sure, we all want a big client. It means lots of guaranteed revenue. Smaller clients seem to take as much energy to acquire and maintain as a big client, so why not go for broke?...

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