The Five Minute Business Diagnostic

One of the benefits of having evaluated and advised so many companies, is that I can quickly see the patterns that connect underlying conditions with overarching needs. I thought it might be helpful to share one of my techniques: The Customer Response Profile. I can use this chart diagnostically or analytically. As a diagnostic tool, I can observe the strength of the company brand and whether the business dialogue is geared towards its customers or...

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Five Things More Important Than a Trendy Post

As I scroll through my LinkedIn feed, I am underwhelmed by business and technology trends that are interesting but not important. Social Media experts can tell you exactly what headline to write and more importantly, what pictures to post that will get people to click on your link, thereby validating the expert’s advice. It may be entertaining, but the only beneficiaries are the Social Media experts that have figured out how to get paid for...

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