Marketing From a Dead Stop

A new client left me speechless, which is rare. “I never needed marketing before, why do I need it now?” Indeed. How do so many companies survive for years without marketing, outreach, and business development? What about the marketplace has changed? The answer isn’t all that complicated. You need marketing more today because so many more people have access to inexpensive advertising. Consider how many direct competitors you could identify ten years ago compared to...

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Your Way of Thinking

You can copy the way another company looks, but you can’t copy how they think. Your mindset will determine whether you have sustainable results. A colleague who felt we would be a good fit recently referred me to a company that was interested in my services. I exchanged emails with the owner and setup the call. At the appointed time, I called the office and was trapped in an auto-attendant loop that disconnected when I...

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