Getting Ahead of Customer Expectations

It’s not enough to expect better for and of yourself, you should anticipate more from your customers. I call this Getting Ahead of Customer Expectations. Indeed, you should be highly invested in anticipating what they will do next, what their expectations are, and how you are going to fulfill them. The fundamental mistake most small businesses make is believing that the product and business model they have provided is adequate for customers needs, and that...

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