Customer Buying Styles

Think about your business development person who’s going out there to build trust and credibility for your organization. They’re going to encounter potential customers and make an assessment of what’s important to that customer. Hopefully they will ask questions and listen to get a sense of who they are and what they’re looking for, and what they need out your organization. One of the most important things they can find out for you is, “What...

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Please No More Job Description Questions!

I am proud to be a valuable resource to so many companies and their managers, but please stop asking me to how to define individual jobs. A job description isn’t going to fix anything, help anyone’s career, or add value to your business. And trust me, your customers sure don’t care….OK, I’ll take it down a notch. Job descriptions have a place in organizational documentation and many employees do need the definition and structure to...

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