Everything Must Go!

It just struck me as funny the other day when I saw a “Going Out of Business – Everything Must Go” sign on a store that sells used CD’s/DVDs. Shouldn’t they have announced that their inventory was for sale sooner? Everything Must Go Boxes Overstock Inventory Store Closing SaleThe only marketing or advertising I have ever seen for the little shop is this fresh Going Out of Business sign. What they really needed was a...

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Lure of the Big Customer

Which would you rather have? A one million dollar new customer or ten one hundred thousand dollar new customers? Careful what you wish for. Of course this is an unfair question, but one I have to ask all too often. Sure, we all want a big client. It means lots of guaranteed revenue. Smaller clients seem to take as much energy to acquire and maintain as a big client, so why not go for broke?...

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